Where strategy meets creativity

I’m Carolina Mendes a Digital Marketing Consultant & Creative Director helping companies bridge the gap between strategy and execution.
I create marketing systems that combine creativity, technology, and performance helping brands grow with purpose and clarity.

About me

My journey began in the early days of digital marketing, supporting companies as they took their first steps into the internet. Since then, I’ve specialized in developing marketing strategies, branding, paid media campaigns, and automation systems that connect business goals with creative execution.

As the founder of multiple agencies in Brazil including Grama, V1, and Guru I’ve worked with diverse industries, from fitness and education to technology and healthcare.
I love transforming complex challenges into clear strategies that drive measurable growth and meaningful connections between brands and people.
Today, I collaborate with businesses and entrepreneurs around the world, helping them build strong digital ecosystems that unite strategy, creativity, and performance in every project.

Clients & Case studies

Over the past 15 years, I’ve worked with brands of all sizes from local businesses to international corporations helping them grow, communicate, and stand out.

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SES Satellites

Created global content and LinkedIn Ads campaigns for one of the world’s largest satellite and telecommunications companies, engaging high-level B2B audiences.

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Descomplica

Developed content and digital campaigns that boosted student enrollments and brand recognition in the education sector.

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Pura Vida

Led performance marketing initiatives that increased return on ad spend (ROAS) by over 40%.

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Natural One

Directed digital strategy and creative for global campaigns that strengthened international brand awareness.

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Sorocaps

Worked with Sorocaps, a leading pharmaceutical manufacturer in Brazil, developing institutional communication, corporate campaigns, and creative content that aligned internal teams and enhanced the company’s public image.

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Languages & Certifications

My Journey & Education

My professional journey started long before digital marketing became mainstream. I began my career creating online content and helping businesses build their very first websites back when most companies were just discovering the internet.
Over the years, I worked within advertising agencies that were transitioning to digital, leading projects that connected traditional communication with new online strategies.
In 2009, I founded Grama Agency, my first company, dedicated to helping brands establish a strong digital presence. As the industry evolved, I expanded my expertise through new ventures V1 Agency, focused on marketing for the fitness industry, and Guru, a full-service agency specialized in automation, performance, and strategic communication.
I hold dual degrees in Law and Advertising & Publicity from Instituto Presbiteriano Mackenzie, one of Brazil’s leading private universities.
This unique academic background allows me to combine strategic reasoning and creative insight a balance that defines my approach to brand growth and communication.

Education
Bachelor of Law (LL.B.)
Instituto Presbiteriano Mackenzie, São Paulo, Brazil
2001 – 2006

Bachelor of Advertising & Publicity
Instituto Presbiteriano Mackenzie, São Paulo, Brazil
2002 – 2006

Cambridge English Proficiency (C2 Level)
University of Cambridge — 1999

What I do

I help businesses and professionals design and execute marketing strategies that connect creativity with performance. My work combines a strategic approach with hands-on implementation, ensuring that every project delivers measurable results and lasting impact.

Marketing Strategy & Consulting
Development of customized digital strategies that align with business goals and market opportunities.

Branding & Creative Direction
Building strong, consistent brands that communicate authenticity and purpose.

Performance & Paid Media
Planning, executing, and optimizing campaigns on Google, Meta, and LinkedIn Ads blending creative storytelling with data-driven results.

Automation & Conversion Funnels
Designing smart systems to automate marketing, improve conversion rates, and nurture leads effectively.

Content & Growth Strategy
Creating and coordinating content that inspires, informs, and drives sustainable business growth.

Languages & Certifications

• English: Fluent — Cambridge Proficiency Certified (C2 Level)
• Spanish: Intermediate — bilingual family background (Spanish mother)
• Portuguese: Native
• Certified in Google Ads, Meta Ads, and LinkedIn Ads

Let’s work together

Whether you’re a startup ready to grow globally, a creative brand seeking structure, or an established business looking to improve performance, I can help you design and execute a marketing strategy that unites creativity and results.

Let’s connect in English, Portuguese, or Spanish.